About us

Fresh Electric Company for Home Appliances was founded in Egypt in 1987 with a dream of introducing modern and affordable quality products to enhance customers’ lives. Fresh currently produces over 980 varied models of products manufactured and assembled in its own facilities to exceed not only local, but global expectations.

More than 5,500 trained dedicated employees invest in both research and development to constantly ensure compliance with its well – earned CE Mark , SASO , G.mark , SONCAP & ISO 9001/2000. Fresh always guarantees that its products meet international quality & safety standards.

Driven by 30 years of expertise in the market and a passion to always innovate, Fresh currently exports to over 52 countries serving more than 150 million customers in Europe, Africa, the Middle East and Asia while maintaining its position as a leader in the local market.